![]() At NAB, those stopping by Google's booth will get to see Google Radio Automation, with its three-tier architecture: SQL database, user interface and service layer, where the 'brain' of the software lies. 'I think Google, after some early setbacks, is moving under the radar with this a bit to build the distribution network,' Sterling said. But there is no question the company is building up its program, Sterling said. ![]() Google has seemed particularly low-key, at least publicly, about its radio ad program, probably due to the bad press it got when the Steelberg brothers left. 'Google is probably taking a very long-term view with these projects,' he said.
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